Living the Case Study
The case study is a fascinating learning tool, undoubtedly one which every one of you has encountered. It typically presents a situation of uncertainty, a choice and a resolution. Famous old ones such as New Coke are known to many, while new ones such as the recent Old Spice advertising campaign are continuously providing new [...]
The Vulnerability of Expertise
Much has been said lately about the value of experts today, or more precisely, the number of missteps that we are seeing among experts in nearly all areas of specialization, from global warming to economic recovery to the fall of the dinosaurs. How can this be? We need experts, and they are the people we [...]
Here We Are: In-Between
Welcome to the new Market Perceptions website! We are, at this very moment, in a unique place that best exemplifies where I think we always seem to find ourselves, a place that can only be described as “in between.” As marketing researchers, we are constantly in between; we occupy the space in between our partners and [...]
Our New Look
After 20 years it seemed like it was finally time to give our websites a facelift. But not only do our websites look different, they now do more as well. With so much happening in the marketing research industry today, from new technologies for gathering data to new reporting systems for disseminating the results, adding [...]